UK broadband advertising is ‘up to’ no good

The UK’s Advertising Standards Authority (ASA) has set the telco industry in its sights as it looks into the language used in broadband speed marketing campaigns.
The ‘up-to’ claim has been one which has plagued advertising campaigns in recent months, and to be fair it isn’t restricted to the telco industry, though we do seem to be one of the worst offenders. Following the release of ASA-commissioned research conducted by GfK it is clear there is little understanding from