Twitter just wants everyone to be friends

Twitter would appear to be having a go at making its online world a friendlier place to be, by censoring trolls and abusive tweets.
Although the platform is recognised as one of the largest social media outlets worldwide, numerous observers have noted slowing user acquisition rates, as well as lower engagement when compared to competitors such as Facebook. This has translated into what could be deemed as less than successful returns on the advertising front, but Twitter has a plan.
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