Twitter backs video and live-broadcasting for future ad growth

Twitter has stated it will prioritize video and live-broadcasting in an effort to achieve re-acceleration in the advertising business.
While team demonstrated healthy year-on-year growth for advertising revenues, totalling $535 million, an increase of 18% across the quarter, demand for the solutions has slowed. This is due in part to the success of the company over recent years, as the team believe it has “penetrated the largest spenders”. The advertising model has now transitioned t