Turns out PAYG subscribers aren’t very loyal – who knew?

What’s the trick to creating loyalty for prepaid mobile subscriptions? Knowing who your customers actually are, apparently.
According to research from Juvo, using data-science driven mobile financial services will improve customer loyalty and profitability in the prepaid market. It’s a sound theory, albeit an already recognized one, however identifying, understanding and driving individual customer behaviour allows operators to transform their customer relationships.
“We’