Triton Digital Expands Partnership with One Media Sales to Boost Programmatic Audio Advertising in the Netherlands

TritonDigital®, a leading technology provider for the global audioindustry, announced today an expansion of their partnershipwith the largest radio sales house in the Netherlands, OneMedia Sales (OMS), whereby OMS will operate Triton's programmaticaudio advertising marketplace, a2x, in the Netherlands. This partnershipenables advertisers and agencies throughout the Netherlands to buydigital audio advertising programmatically for the first time, with theability to scale their campaigns across