TMUS walks the data privacy tightrope with new advertising solutions

US operator group T-Mobile is using information about apps downloaded onto phones to help target advertising, which poses questions about user privacy.
The initiative was first reported by Ad Exchanger last week but has only recently caught the eye of the broader telecoms and tech media. A programme called ‘app insights’ seems to be a key component of the rebranded T-Mobile Advertising Solutions division which, as the name implies, seeks to offer something to potential advertisers th