TikTok ad revenues set to triple this year

Research from Insider Intelligence predicts social video platform TikTok’s ad revenues will surpass those of Twitter and Snapchat combined this year.
Having increased by 175% last year, Insider Intelligence is confident TikTok’s revenues will grow even more – tripling year-on-year. The Chinese-owned platform specialises in short-form, mobile optimised videos and is especially popular with younger people. More than half of its ad revenue comes from the US, however, and is foreca