Three UK has a sort of rebrand

UK MNO Three has decided it has ‘come of age’ now that it’s 18 years old and is celebrating with a new ad campaign showing some of the stuff you can do with a phone.
It’s not so much a rebrand – the ‘3’ with flamey jagged lines logo is unchanged – as a new ‘visual identity’, whatever that means. Once you go down the marketing rabbit-hole things quickly get arcane and there is talk of ‘positioning’, warmer colour schemes and