There could be more to O2 fixed broadband rumours than meets the eye

The report earlier this week that UK mobile operator O2 is considering a return to the fixed broadband market led many industry watchers to immediately start to question the rationale behind the firm rolling out a new fibre network or reselling capacity from Openreach. There are serious obstacles to both options – essentially cost in the first and margins in the second – but there could be other ways for O2 to offer home broadband that wouldn't make shareholders faint at the prospec