The rise of telco brand value

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece David McGlew, Marketing Director at Openet, discusses how the move to online economies is driving up the value of telco brands.
I was struck by a recent news headline covering a report from the organisation, Brand Finance, who measure the relative value of Brands. The news article highlighted a report that explored the Irish market and called out the increase in