The Natural History Museum unveils a new logo and typeface

The Natural History Museum has decided to commission a new logo that it will be using in the years up to its 150th anniversary in 2031.
Evolution of the logo
The new symbol which appears on the Museum’s digital platforms this week and is being introduced across all collateral in the coming months is made of a circular formation of the letters NHM.
We’re told this represents the earth and the “universal connection between everything in nature”. We’re also told that i