The most important question today; is data a commodity?

Net neutrality is a debate which has raged on for years, but now the battle is getting bitter. Despite all the fantastic arguments from both sides, no-one seems to want to address the root question directly; is data a commodity or not?
It is a simple question which could have massive repercussions. Business models will change, attitudes will be altered and rules will be rewritten. The telecoms, technology and media industries will be forever changed once this question is answered, and perhaps th