The internet levelled the playing field, but data might be just for the big boys

Mass market penetration of the internet may have levelled the playing field for SMEs, but will a shift to a data driven economy tilt the favour back towards the heavy hitters?
The emergence of new ideas and new practices has two notable impacts on the business world. Firstly, there is the element of surprise. Entrepreneurs and innovative organizations create new products and services generating hordes of cash due to the ability to perceive and adapt to the opportunities which are created. The se