The emerging customer experience in telecoms

The last year should have been a golden year for European telecommunication (telecoms) companies. Tens of millions of people were forced to work from home in response to Covid-19 and have become increasingly reliant on robust residential broadband and mobile phone networks to do their jobs and entertain themselves. Demand for the industry’s most important product — connectivity — has never been higher. With the advent of significant mergers and acquisitions in the UK tele