The Cambridge Analytica scandal seems overblown, but Facebook could still be in trouble
Facebook has suspended a couple of data analytics companies for violating its platform policies, but that didn’t stop the story from exploding over the weekend.
A Cambridge University lecturer specialising in neuroscience named Aleksandr Kogan used a Facebook app called ‘thisisyourdigitallife’ to access information about the 270,000 people that downloaded it. While that all abided by Facebook’s rules, passing that information on to data analytics firm Cambridge Analytics
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