The breakfast cereal metaverse may be the most baffling yet

Nestlé is promising to take you ‘beyond the cereal bowl’ with a splurge of loosely defined metaverse, web3 and sustainability marketing concepts.
We’re told The Nestlé Cereals Metaclub – brought to you by Cereal Partners Worldwide, the firm behind Cheerios – contains 10 virtual attractions hosted on metaverse platform Decentraland, and will include online challenges and NFTs ‘with real life rewards.’
It’s being launched in partnership