TfL’s discounted Friday fares trial fell flat with Londoners

A discounted fares trial to encourage people to travel to work on Fridays had no meaningful effect on passenger numbers, a TfL report has found.Announced last January, before the National Rail train companies were involved in implementing it, the scheme set aside £24 million of GLA funds to subsidise the cost of Friday travel at peak hours to off-peak rates.
The thinking was that lower fares might encourage more people to travel.
The scheme came into effect on 8th March and lasted until 31