Telefónica looks for micro-location sweet spot

Telefónica International Wholesale Services has unveiled new service known as Marketing Campaigns Manager, which will allow MNOs to tailor customer offers based on location.
This is not a new idea, but one which fell pretty flat the first time around. Marketing Campaigns Manager will allow MNOs to use the location of a customer’s device to push various deals and promotions depending on the context. It was once considered mobile spam which infuriated many users, but now we are genera