Telcos are innovative, just not in the areas they need to be – Netscout

With many telcos undergoing a digital transformation journey innovation is a key topic, and while many are innovative, they don’t necessarily focus on the best areas to make them money.
According to Netscout, the telcos are very creative and innovative in the telecommunications industry, but that’s not enough anymore. Telcos need to be looking to new areas, for example content or data tracking solutions for advertisers, in order to remain competitive in the digital era, but it&r