Technology is only half of the digital economy story

What the world looks like in a decade is any bodies guess, but the success of the digital economy is so much more than simply getting technology to work seamlessly.
That was one of the messages which came out of the keynote sessions at the Big Communications Event in Austin. Yes, technology will fundamentally change the world, morphing the landscape into something which might be inconceivable to us today, but to ensure success companies will have to look at much more nuanced aspects as well, som