TalkTalk rebrands a bit

What do you do over the summer when you’re stuck in the office and everyone else is on holiday? Why, you mastermind a superficial rebrand of course.
TalkTalk has announced it ‘has made an unambiguous return to its challenger roots’ by putting the customer at the centre of its business, in a move which has been billed as the idea of the century by people who know about that sort of thing. The organizations name or branding will not change, but the ethos of the business will