Subscribers Demand New Communication Methods from Service Providers

We are currently witnessing a dramatic shift in the balance of power between communications service provid¬ers (CSPs) and their subscribers. Fueled by increased internet use, mobile technologies and social media, today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere, on any device.
This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their service provider. CSPs must make critical business a