Spotify looks east with Tencent umbilicus

Music streaming service Spotify has made a clear statement of geographical intent by entering into an equity swap with Chinese internet giant Tencent.
Specifically Spotify is doing business with Tencent Music Entertainment and in its announcement it referred to the two companies as ‘the two most popular music streaming platforms in the world.’ TME runs QQMusic and KuGou, which apparently have a combined monthly user base of 450 million users. The last time Spotify revealed its user n