South by Southwest (SXSW) is coming to London

America’s world famous festival, South by Southwest (SXSW), will be coming to London next year.
SXSW has been running in Austin, Texas, for nearly 40 years and attracts some 300,000 people to the festival. London is unlikely to garner such attendance numbers in its first year but could well grow into one of London’s larger annual festivals over time. The risk could be that it crowds out other similar concept events in London all year round as the organisers choose to join the SXSW br