25-05-2017 14:02 via telecoms.com

Sony ditches ‘premium standard’ smartphone category

Sony’s orderly retreat from the smartphone market continues with the discontinuation of the entire sub-flagship product category.
This move is somewhat counter-intuitive since this category coincides with the price band that is experiencing the strongest growth in the smartphone market right now. In spite of that it seems this is the area in which Sony is struggling the most right now, perhaps because it lacks some of the manufacturing efficiencies and economies of scale enjoyed by the Chi
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