Snapchat feels the pain of the Jenner Effect

Earlier this month Snap wowed the world with some decent financial results, boosting shares by 25%, but negative feedback on its interface redesign and a damning tweet from Kylie Jenner have had the opposite effect.
This is a demonstration of how delicately balanced internet companies are and perhaps demonstrates why larger organizations are paranoid about doing anything too drastic when it comes to updates and upgrades. A good move would go relatively unnoticed, but a bad move can be