SMS: becoming a ‘short message saviour’

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Tim Houlihan, Commercial Lead A2P Messaging at Telefónica, explores the important role of SMS in emergencies.
In an emergency situation, communication is key. A lack of credible information leaves a vacuum that is inevitably filled with speculation, further fuelling the sense of panic. As media consumption habits have evolved, the means by which relevant