Sky Mobile swims against tide with handset swap scheme

With the rest of the industry trying to move away from the subsidized handset model, Sky’s mobile offering has decided to go the other direction.
The new initiative, Swap, allows customers to upgrade devices prior to the end of the contract, should the user desire to do so. If the user is happy with the current device, Sky says it will reduce the bill until the end of the contract. It has even been quick to include the new Samsung Galaxy S8 into the scheme
“Our mission to shake up th