Sky enters £15bn UK mobile market… finally

It’s been in the pipeline for what seems like forever but Sky has finally put us out of our misery and launched its assault on the UK mobile segment.
Sky has become the latest player to offer ‘quad-play’ and is looking to differentiate its proposition with a roll-over feature, allowing customers to take any unused data allowances from one month to the next. While this would be considered a unique idea within the UK, let’s not give Sky too much credit; Sprint has been usin