Sky and Virgin team up to make super-targeted advertising platform

Sky and Virgin Media have announced a new advertising partnership in an attempt to combat the drain of cash towards internet players such as Facebook and Google.
The partnership itself will focus across both traditional broadcast and also the Video on Demand (VOD) services. Combining the two portfolios will allow advertisers to target a potential audience over time of more than 30 million viewers, which the newly formed pair claims put them on par with social media networks. By estimates of Stat