SK Telecom resorts to Pokémon Go partnership in bid to build buzz

SK Telecom has recently signed a marketing partnership agreement with Pokémon Go creator Niantic, two months after the game was released in the Korean market.
Although the game was a worldwide phenomenon throughout 2016, it was only January when the game was released in Korea, largely recognised as one of the worlds’ largest e-gaming markets. As part of the agreement, new and existing SK Telecom customers will get free and unlimited high-speed data for Pokémon GO gaming in Ko