SK Telecom continues AI push with Persona investment

A week after ploughing $100 million into OpenAI rival Anthropic, SK Telecom has invested in another promising AI company.
Persona AI is a Korean AI contact centre (AICC) specialist that has developed its own natural language processing engine, which it offers via subscription to businesses that want to provide automated customer service.
It offers AICC solutions both in Korea and abroad, and SKT was keen to point out that Persona is currently undertaking pilot projects in the highly-demanding fi