Safaricom hits Ethiopia milestone after mobile money launch

Safaricom has reportedly reached the 5 million customers mark in Ethiopia less than a year after it launched services there, but despite a fairly solid growth rate, it still trails the market leader by a wide margin.
The mobile operator’s latest milestone puts it halfway to its target of signing up 10 million customers by the end of March next year, according to Africa’s Business Daily. The paper received official confirmation of the figure from Safaricom Chief Corporate Affairs Offi