“Rookie” Ericsson CEO ducks strategy update at MWC 2017

New Ericsson CEO Börje Ekholm opted to completely avoid the topic of his company’s urgently-needed strategic overhaul in his maiden MWC media event.
“I’m a rookie at Mobile World Congress,” he announced at the start of an 8am briefing that was short on detail. It was mainly top-line, aspirational, corporate fare with lots of the usual talk about how 5G will change the world and so forth.
This was the best we got on strategy: “We at Ericsson are working on our s