RIP Sonera: Telia Company completes domestic rebrand

The final curtain has been drawn on the Sonera brand in Finland, as subsidiary falls in line with the rest of the family under the Telia flag.
From this point onwards, all fully-owned subsidiaries of Telia Company in the Nordic and Baltic region now bear the name Telia. The operator hopes the move will support the strategy of convergence and cross market offerings across the six markets the Telia brand operates in.
“Rebranding our Finnish operations is another step in our journey towards b