Repair or replace the device, keep the customer

Telecoms.com periodically invites third parties to share their views on the industry’s most pressing issues. In this piece Kevin Gillan, European Managing Director at SquareTrade argues offering device insurance is a good way of improving the customer experience and reducing churn.
We all know how important our smartphones are to us and we are only too aware of the fundamental role they play in our lives. They are the gateway to our digital existence, they hold our precious content, they k