RCS could be finally justifying its existence

Much-maligned Rich Communication Services (RCS) are said to be proving their worth to advertisers.
This is according to mobile marketing specialist Upstream, which published statistics on Thursday that show click-through rates (CTRs) as high as 22.2 percent for adverts delivered via RCS. That compares to around 2 percent for a typical online ad. Then there is the conversion rate, which means the advert successfully convinces the recipient to do what the ad intended, such as sign up to a newslett