Quantzig Releases Three New Marketing Mix Modeling Studies to Help Companies Improve Marketing ROI

Identifying high-value customers and allocating marketing spend ischallenging, and involves many variables. Marketingmix modeling uses analytics to determine an optimal marketingbudget and quantify the contribution of marketing activities to sales.Global analytics and advisory firm Quantzigrecently completed several marketing mix projects for companiesacross multiple industries, helping them improve ROI and incrementalsales.Click here for more.