Quantzig Releases Their Guide to Marketing Mix Modeling, Completes Studies for Telecom, BFSI, and Pharma Industries

Market mix modeling (MMM) is gaining popularity because of its abilityto forecast future outcomes based on past performance andpresent trends. Marketing mix modeling includes the four 'P's: Product,Price, Promotion and Place, and is used as a tool by analysts for fixingprices and formulating prudent managerial decisions.Click here for more.