Qualcomm talks up the ‘software defined vehicle’ at CES 2023

US mobile chip giant Qualcomm has gone big on automotive at the first big tech show of the year, launching a suite of car oriented SoCs.
They’re collectively branded Snapdragon Ride Flex and are positioned as a scalable family of chips to power everything from the ‘digital cockpit’, to ADAS (Advanced Driver Assistance Systems) and even automated driving. They’re the latest addition to the Snapdragon Ride platform, which Qualcomm seems to be hoping will be a one-size-fits-