Qualcomm invests in the European metaverse

US mobile chip giant Qualcomm reckons Europeans need a big dose of extended reality so it’s opening six new labs across the continent.
Qualcomm has been trying to coin the term ‘XR’ for years, in an apparent attempt to conflate augmented reality, virtual reality and whichever other attempts to improve on mother nature the tech sector dreams up. The X signifies ‘extended’ and was presumably chosen because it’s a bit less dystopian than ‘optimised’ o