Qualcomm gives Snapdragon a facelift

The Snapdragon chip brand no longer refers to a mere processor; now it’s a platform, don’t you know.
Qualcomm was early to the branded mobile chip game, establishing the Snapdragon brand at around the time the modern smartphone era kicked-off. It has not always had a coherent vision for the brand, often using sinister lizardy imagery designed to play on the ‘dragon’ part of the name, despite a Snapdragon actually being a type of flower. It was presumably concluded that pi