Purple Free threatens telcos’ opportunity to monetize wifi user data

Public wifi provider Purple has declared war on BT and other telcos providing wifi hotspots, launching its own solution for businesses and venues free-of-charge.
The Purple business model does not compete directly with the telcos, though it certainly will create a problem for those looking to commercialise data with advertisers and third party organizations. Put in the most simple terms, Purple provide free wifi solutions to venues or businesses, but then offer data analytics and customer insigh