Proximus tests the boundaries of data privacy with reselling tool

Belgian telco Proximus has launched a new market research tool which is bound to irritate data privacy advocates before too long.
MyAnalytics provides insight into people’s backgrounds, location and movements to allow for targeted promotion and services which can be sold on-demand. The tool is targeted at authorities, enterprises and event organizers who wish to take advantage of on-demand data collection and offer-based advertising campaigns.
As mobile networks continuously monitor where