Orange uses silver screen to create USP

Every operator needs a USP to make itself prominent. In the UK, BT has sport. In the US, Verizon has dated media brands. Over in France, Orange seems to be making a play for the silver screen.
Orange has recently announced a new initiative which will see the telco control exclusive pay TV rights for Valerian and the City of a Thousand Planets across Europe, the Middle East and Africa. OCS will be the only TV channel to broadcast the film in France from the end of May 2018, while fans will be abl