Orange throws millennials a Pickle

French telco Orange has launched a new TV offering targeting the elusive and lucrative millennials demographic, known as Pickle.
Most organizations around the world will have a wary eye on securing the millennials as customers due to their potential over the next couple of years. A millennial is defined as someone who enters young adulthood in the early 21st century, and over the next couple of years, this group will soon emerge as the powerhouses of consumer spending. Unfortunately for the telc