Orange puts bank on hold as it struggles to get it right
Orange has put the brakes on its ambitious plans to venture into the world of mobile banking after finding the proposition doesn’t quite meet the standards.
It’s been one of the most anticipated moves in the telco world recently, as it is actually something a bit different. While most telcos rebrand previous offerings or copycat others initiatives, Orange has taken a bold step taking it truly out of the comfort zone, and it hasn’t quite nailed it yet.
“Stéphane Ric
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