Orange launches Max it app in Middle East and Africa

Telco group Orange has introduced a ‘super app’ to countries in the Middle East and Africa region, which promises to coalesce telecommunications, financial, and e-commerce services.
Max it will be available to anyone regardless of their operator, and will debut in Cameroon, Senegal, Mali, Burkina Faso, and Botswana before being extended to 12 other countries in the region in the coming months.
It is designed to allow users to manage mobile and fixed line accounts, is tied with Orange