Orange backs network to attract customers rather than bells and whistles

Orange put out another strong statement of intent, preferring infrastructure investment to attract customers over acquisitions of rivals or purchasing expensive content.
Although it shouldn’t be, it is a novel approach to attracting customers. While many rivals are trying to increase subscriptions with glossy new content offers, leaning on the credentials of a breakfast themed, past-it celebrity or acquiring competitive businesses to absorb customers, Orange has reaffirmed its long-game st