Orange aims to make it too painful for customers to churn

As far as convergence goes, Orange is leading the way in the European telco market, perhaps worldwide, and it’s a sensible strategy; make it so difficult for customers to churn, they don’t bother.
Convergence is an attractive opportunity for telcos for several reasons. Having one customer consume more services is more cost-efficient operationally than several who consume one. Customers become brand ambassadors. Product and revenue differentiation is paramount to surviving the cut thr